In the age of social media Market Mapping has developed into a highly valuable tool which can help teams and organisations get a contemporaneous view of:
- the talent pool available to them
- how that talent perceives your business
- how your packages benchmark against them
- who would welcome an approach should you decide to make one
This can help in planning transformational activity for upskilling, and/or business expansion or simply prepare for unforeseen changes within the team. Market mapping also has a very positive impact on your external employer brand and puts you on their radar as a potential employer in the future.