Market mapping

Market mapping

In the age of social media Market Mapping has developed into a highly valuable tool which can help teams and organisations get a contemporaneous view of:

  • the talent pool available to them
  • how that talent perceives your business
  • how your packages benchmark against them
  • who would welcome an approach should you decide to make one

This can help in planning transformational activity for upskilling, and/or business expansion or simply prepare for unforeseen changes within the team. Market mapping also has a very positive impact on your external employer brand and puts you on their radar as a potential employer in the future.